Real estate virtual assistant: what they do and what to expect

A real estate virtual assistant (REVA) is a remote team member who takes the repeatable administrative work off an agent's plate. In practice, the work clusters into three areas that directly touch revenue:

• Lead follow-up — calling, texting, and emailing new inquiries until they respond
• Appointment setting — qualifying the lead and putting a showing or consult on your calendar
• CRM management — logging every touch, updating stages, and keeping the pipeline honest
• Listing coordination — paperwork, photo scheduling, and marketing checklists
• Inbox and calendar triage — so your day is not shaped by whoever emailed last

Lead response time is the single lever that decides whether an inquiry ever becomes a conversation. A lead that goes unanswered for an hour has usually already spoken to another agent. That is why Jasepad runs a fixed 5-minute response rule during business hours instead of a vague "same day" promise.

If you are handling 30 or more leads a month yourself, the math stops working: showings and contracts eat exactly the hours new leads arrive in.

Hiring directly is cheaper per hour, but you own recruiting, training, scripts, quality checks, and cover when they are sick. A managed service costs more per hour and comes with the playbook already written, plus accountability for an outcome rather than hours logged.

• Hire direct if you already have documented scripts and time to manage someone
• Use a managed service if you want appointments booked without building an ops function
• Either way, measure on appointments booked — not tasks completed

Independently hired real estate VAs are commonly billed hourly, and cost scales with hours rather than results. Jasepad is a fixed monthly package starting at $1,500/mo that covers lead follow-up, appointment scheduling, and CRM management together, because splitting them is what causes leads to fall through.

Start with a 14-day pilot. We take over follow-up and scheduling, run the 5-minute rule inside your existing CRM, and at day 14 you count the appointments booked. If the number does not justify the cost, you walk.